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News archives

Package Giant Sued by Activist Group

Brown Says "Have another 40"

This week, the NAARP (National Association for the Advancement of Racist Pricks) filed a multi-gajillion lawsuit against parcel giant United Package Service. At the heart of the suit is the ultra-annoying UPS "What Can Brown Do for You?" ad campaign. Several of the ads prominently feature a fat, lazy, dark-skinned African-American "traffic manager" and repeatedly use the racially offensive term "brown." In one scene, the traffic manager is seen wolfing down several-dozen jelly doughnuts, followed by two gallons of grape soda and a pack of menthol cigarettes.

Pick up your own package, bee-yatch!
When asked about the suit, NAARP spokesman bad, bad Leroy Brown replied "These ads are clearly offensive to any self-respecting African American. I'll be the first to admit that our organization is really nothing more than a racist shake-down front for Jesse Jackson and Al Sharkton. But this commercial is simply beyond the pale, bitch!"
 
UPS spokesman Michael ('Whitey') Whitebottom (esquire) responded to the criticism with this statement: "Hey, homeboy, we are 'down' with the nig.. um, I mean 'African American' community. This ad is just more proof that we're 'hip' to the whole inner-city gangsta homey thug pimp movement which is all the rage in advertising. Rather than employ and promote actual African Americans, we have determined that it's more efficient to go with this obnoxious and ineffective ad campaign and repeatedly run the commercials during the NFL, NBA and UPN where the homies can see them."
 
News of the lawsuit quickly spread throughout the transportation industry, prompting trucking giant Yellow Freight to shelve its new Charlie Chan themed commercials (called "Ship with Yellow"). "Like UPS, we just wanted people to remember us by drawing a parallel between a racially offensive ethnic stereotype and the 'color' of our company," said Yellow's CFO. "Now those ads will have to be put on hold (for now)."

No "package handling" jokes, please!

(C) 2003, Cooper for President

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